It’s strange to think that email is still such an important tool for marketers, and indeed all business people, in this day and age, when we have so much technology at our disposal. In this article, we have covered the The best email marketing tips for beginners.
Outside of the commercial world, I’m pretty sure the only people who communicate via email are my parents, but for marketers all over the world, this platform is still going strong.
I thought I’d do the same for email marketing after writing a list of social media tips for beginners last week and thoroughly educating myself in the process.
Email marketing tips for beginners: I’m going to concentrate on five key areas:
The subject line
Define your target audience. Make sure you know who you’re sending emails to and what kind of content they’re likely to respond to.
You can use a sales crm tool to manage your leads.
Divide your email list into targeted segments to deliver content to a more targeted audience. This is more likely to be effective than emailing everyone on your contact list.
Before adding people to your email list, always obtain their permission. Use a double opt-in system if possible.
Learn how to bypass spam filters.
Your email marketing service provider should be able to provide you with specific advice on this. Every time you send an email, refer to it.
Invite people to join your email list. There are numerous approaches to this, but one is to ask people during the checkout process. You could use a popup, but take care not to irritate people.
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Give people something in exchange for signing up.
Why should anyone be interested in what you have to say? There must be something in it for them, such as exclusive content or discounts. Or, at the very least, the promise of truly useful information.
Encourage followers to sign up for your email newsletter by promoting it on social media.
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Do not purchase email lists from a shady data company. If you want to reach a specific audience, you should request to be included in an already established newsletter in your industry.
For the best chance of engagement, tailor your content to a specific audience. This is made easier by segmenting your email list.
Make it your own. This does not imply that you must tailor your email to each individual recipient, but rather that you should write it as if you were only sending it to one person.
Be a person.
When you use everyday language, people are more likely to pay attention to what you’re saying. If you speak like a soulless corporate robot, they will likely switch off quickly.
Make use of people’s emotions. People are far more likely to engage with your content if you can elicit an emotional response from them.
At the very least, provide information that is genuinely useful or timely.
Include a call to action at all times. Of course, you want people to enjoy reading your email, but don’t lose sight of the goal: you want them to take action as a result.
Long blocks of text should be avoided. For more information on how to write for an online audience, see our blog page formatting guide.
Make use of imagery. This nicely breaks up the email and makes it more visually appealing.
However, keep in mind that many email platforms disable images by default, so ensure that all of your key messages are included in text format.
Use plenty of subheadings and white space to make it easy for readers to scan the content.
Use people’s names sparingly. A little bit of personalization is fine, but too much of it is creepy.
Make certain that your emails are properly branded. Or, to use marketing jargon, ‘on brand.’ Again, this may seem obvious, but you want your emails to be consistent with the rest of your content and easily identifiable as coming from your company.
Include contact information in case people want to contact you after reading your email and having their minds blown.
Include and double-check links. It may appear obvious, but that does not diminish its significance.
Include links in both your images and your text.
Connect your social media profiles. People who enjoy your email content may be interested in what you have to say elsewhere.