The Latest Trends in Blended Travel

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Crowne Plaza Hotels & Resorts which is which is part of IHG Hotels & Resorts, released a study titled “The Future of Blended Travel,” using information from more than 1,000 travellers in both the U.S. and the U.K. to determine the latest trending areas in Blender travel – also known as travel that blends elements from leisure travel and business.

“As U.S. employers struggle to fill vacancies, they are under pressure to recruit and keep the top talent. We’ve been in this field for a number of years, and we have carefully watched the evolving lifestyle and work trends. The change following the pandemic has increased rapidly,” said Ginger Taggart, Vice President of Brand Management, Global Crowne Plaza Hotels & Resorts.

“Across our resorts and hotels we’ve noticed an increase of those who mix leisure and work, and with 107 more hotels scheduled to open in over the coming three years Crowne Plaza has already created the foundation by making spaces and a service design that caters to the needs of these guests. People are seeking personal interactions, as well as the flexibility to meet their needs beyond the typical 9-5 workday to improve their health and wellbeing.”

Flexibility & Remote Work is Key

The majority of travellers within the U.S. desire greater flexibility during their working hours and travel plans and travel plans, with 66 % of U.S. travellers agreeing that remote work has provided them with more travel opportunities and 72 percent of respondents agree that remote work from a place other than the one they live in is a tremendous advantage of remote working.

At the top of the pack in the flexible trend are two of the newest generations of workers: Gen Z and Millennials. Sixty-five percent of Millennials and 59 percent of Gen Z workers are more likely to join a company that offers frequent travel opportunities and flexible Blender opportunities.

88% of Americans are also interested in adding extra days on their next business trips to enjoy leisure activities. 36 percent believe that adding two or three days of leisure time to an itinerary for work would help travellers to travel more during the summer.

Work Priorities are Changing, so Will Business Travel

Most workers in the U.S. maintain a good life balance rather than high pay (72 per cent versus 69 percent). This trend started during the outbreak. Since one-quarter of the workforce in North America will leave by the end of the year, the way businesses consider traveling for business is likely to change as well.

About 30% of American travelers believe that having Blender business and leisure travel options could boost their productivity as a majority of people think that they’ll be able to enjoy their vacations at a more of a level than before the pandemic.

With a growing focus on remote work, people can reside anywhere in the United States and gather for in-person group-building and collaboration events which combine elements of leisure and business travel on a larger scale, maintaining the culture of the team and allowing employees to pick the location and time they’d like to work.

More Workers Will Choose Blended Travel

Business travelers are more likely to convert a portion of their work-related excursions into leisure. This could bring some surprising advantages, not just for the tourist.

An astounding 80 percent of vacationers have experienced the opportunity to solve working issues while on their vacation.

Companies should urge their business travellers to extend their days off to relax. About half of Gen Z and Millennial respondents regret not having more travel in the year. 56 percent were pressured by their employers to not take shorter-term vacations or travel.

Travel as an Opportunity for Growth

The importance of balancing work and life can also be a great way to keep up with interests, side hustles and take on new challenges.

Remote workers are now more able to discover new skills or begin new interests or ways to earn money. More than 58 percent spend time during their workday learning new skills via video, and 34 percent report an extra income.

This trend is a sign of a more significant trend: a “work-in-progress” mindset in which people are committed to learning and growth across all aspects of their lives. Blended travel could be an excellent way for those who travel to have life experiences, as well as ways to learn or practice their new skills or side hustles and also to develop as human beings.

Family and Blended Travel

Family members can also have a significant influence on Blended travel. 36 percent of travellers claim that their primary reason for travelling is to connect with friends and family. Blended travel could be moving towards this direction more often because priorities change.

The trend is changing from a perspective that prioritizes work before everything else to one where there must be a balance. Travel is a method to reconnect and take care of yourself. More business travellers may wish to take their families with them when they travel, particularly during the summer vacation.

Blended travel won’t disappear anytime, and it’s likely to grow as people shift away from focusing on work towards one focused on family, health, personal growth and well-being and making more time to relax and enjoy their vacation and working trips.

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